Congratulations to the talented Jay Roeder for getting his book "100 Days of Lettering: A Complete Creative Lettering Course" published. I'd also like to say thank you to Jay for including me in this project among other talented guest artists, and allowing me to share a snapshot of my lettering process.

Jay has several sections of lettering applications in this book from personal projects to real-world assignments. I chose to redraw a classic novel title "The Adventures of Huckleberry Finn" by Mark Twain. There have been many talented designers and artists take on this cover but it was fun to put my own spin and style to it. Below you can see the progression from a simple thumbnail sketch to a more refined composition.

This book is a must have for all aspiring lettering artists and those looking to explore Jay's unique and funky style of typography. So pick up your copy today to add to your library and expand your skillset!

By Jay Roeder

Buy on Amazon

Lettering, Process, PublicationJoel FelixApril 9, 2018Lettering, Process, PublicationComment

Drawing Type

If you're into hand-drawn type, and crafting your own letterforms like I am, then you're probably always looking for resources to perfect your craft. There are a ton of great books out there and even more people who really do this sort of thing extremely well. I don't consider myself a "master" by any means but I do enjoy this mode of design and illustration. Maybe it's my background in Art, or maybe I just hate being in front of a computer all day. Either way lettering and typography has been one of my greatest passions and has lead me to some great projects and allowed me to cross paths with some extremely talented people. I'm very honored to be included in this new book published by Rockport Books, titled Drawing Type: An Introduction to Illustrating Letterforms by Alex Fowkes

Drawing Type: features real-world projects and sketchbooks of well-known type designers (and some not so well-known like myself), including interviews about their processes.

Lettering, Process, PublicationJoel FelixApril 3, 2014Rockport, typography, Hand LetteringComment

Christmas Cards

Nothing says "I Care" like receiving a hand-drawn, hand-printed, hand-trimmed, hand-folded, hand-stuffed Christmas card. Printed in collaboration with the talented Kyle Marks (a.k.a. Mc Screeny or The Screen Surgeon), these Christmas cards are a limited run of 50 so if your a client, friend or family member you should feel pretty darn loved to receive one. You can see more images in my portfolio.

Typography, ProcessJoel FelixDecember 13, 2012Hand-Lettering, Silk Screen, printComment

Hand Lettering Process

I've been asked quite often on how I tackle some of my hand-lettering projects. So I thought I'd document a brief insight into how I work. The DBusiness Magazine cover turned out to be a perfect project to document.

I was first approached by Hour Media with the concept of doing a hand-lettering cover. I'd seen this done before, with so many great illustrators and hand-letterers (what comes to mind more recently Jon Contino's Washingtonian, and Dana Tanamachi's HOW magazine covers). I knew how I wanted to look in my head but translating what's in your head onto paper is what separates the best from the rest.

Here is what the client gave me to layout, with "Top Lawyers" being the main headline.
Top Lawyers in Metro Detroit 2013
1,000+ Honorees
18,000+ lawyers surveyed
5-County region
Top law schools attended
52 specialized practice areas
Intellectual Property Law
Trusts & Estates
Family Law
Personal Injury
Product Liability
Business Law

Working out how the layout of headlines will flow.

Finished  pencil drawing of how the headlines were laid out. — Finished pencil drawing of how the headlines were laid out.

You can begin to see hierarchy issues when it's all black and weight. Color plays an important role in calling out information and creating a smooth flow of hierarchy. Once you've got the final inking scanned in, ( I usually scan in at high-res 600dpi, so i can blow it up and control the Illustrator tracing filter better.) then you can clean things up in Illustrator. You'll notice I switched places between the "18K Lawyers Surveyed" and the "52 Specialized Practice Areas". I felt the 18K was competing with the "2013" in the headline in the original pencil drawing. Because this was now all vector it was easy to group things and move them around a bit. Refine your kerning, composition spacing and fix any alignment issues. I went through each headline and made refinements, some very minor, but remember, it's always the small things that make the difference.

I worked closely with the Art Director at DBusiness on color options and we ended up doing a three color (navy, teal and gold) solution which helped hierarchy. Something I learned in school, which you'd be smart to remember is "White/Paper is always another color." (thanks Gwen.) Especially when your on a tight budget and can only afford a one or two-color job, try and see how you can use the paper color to aid in your design. And there you have it. Once you package up your job and send the final files (along with the invoice) you have another cool piece for your portfolio. Cheers!

Typography, Editorial, Process, PrintJoel FelixOctober 8, 2012Hand-Lettering, Illustration, Process, DBusiness Comments

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